Agency Growth Infrastructure

We build agencies that run without their founders.

Most agency owners are still the salesperson, the account manager, and the last line of quality control. That’s not a business. That’s a high-stress job with no exit. We build the lead systems, outreach teams, and delivery staff that run without you in the middle of everything.

Workflow that actually works

Lead Acquisition Strategy

We bring in 200–400 opted-in agency leads/mo.

Outreach & Appointment Setting

Dedicated SDRs to dial leads 8hrs/day

Sales & Conversions

They sell to new and upsell to existing clients

Delivery & Fulfilment

Agency-trained staff under management of PMs

Founder Freedom

Agency runs without the founder being everywhere

Most agency owners are bleeding revenue. Here's where:

The problem usually isn’t talent. It’s the lack of systems, people, and infrastructure to scale consistently.

The infrastructure stack we wish we had from day one.

Everything an agency needs to run without its founder.

Each service targets a specific bottleneck. Start with one. Stack all three when you’re ready.

01 — Lead Infrastructure

200–400 opted-in agency leads, delivered regularly to your Google Sheet.

We pull opted-in leads from platforms where SMBs are actively requesting agency services; web design, development, SEO, social media, video animation & editing and more. Fresh leads every working day.

$999/ 4-week cycle

02 — Outreach Assistants

Dedicated rep to call, qualify, and schedule meetings for you

Adding an appointment setter who’s job is making calls, qualifying prospects, & filling your calendar, allows you to only show up to the meeting or phone call when the prospect is ready to talk business.

$10/hr · dedicated rep

03 — Agency-Trained Staff

Agency-trained specialists to plug into your delivery workflow.

Developers, designers, SEO specialists, VAs, all trained to work inside agencies. They use your tools, follow your standards, and deliver on your behalf without you having to review every task.

4-week cycle pricing (2 tiers)

More leads

More meetings

More delivery capacity

More leads

More meetings

More delivery capacity

More meetings

Hire agency-trained remote staff.

Part-time or full-time. Month-to-month. Scale up or down with 2-week notice.

Web Developer

Custom themes, plugin builds, Elementor/Oxygen builds, speed optimisation, API integrations.

Part-time: $800 / 4-week cycle | Full-time: $1,500 / 4-week cycle

Web Designer

Landing page layouts, brand kits, UI mockups, ad creatives, graphic design support.

Part-time: $800 / 4-week cycle | Full-time: $1,500 / 4-week cycle

Cold Caller / Connector

Outbound dialling, prospect qualification, appointment setting, follow-up sequences.

Part-time: $800 / 4-week cycle | Full-time: $1,500 / 4-week cycle

SEO Specialist

On-page optimisation, backlink outreach, local SEO, GMB management, content structuring.

Part-time: $800 / 4-week cycle | Full-time: $1,500 / 4-week cycle

Media Buyer

Meta, Google, and TikTok ad management. Campaign setup, creative testing, and reporting.

Part-time: $800 / 4-week cycle | Full-time: $1,500 / 4-week cycle

VA / Client Success Manager

Client communication, inbox management, reporting, SOP execution, project coordination.

Part-time: $800 / 4-week cycle | Full-time: $1,500 / 4-week cycle

4-week cycle contracts · 2-week notice to scale up or wind down · All staff agency-screened and onboarded

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Shared Team Infrastructure

One team. One point of contact. Every project handled, without building headcount.

Multiple fulfilment specialists + 1 Client Success Manager as your single point of contact. No freelancer juggling. No task falling through the cracks.

200-250 hours per month. 24-hour turnaround. We’re finalising the offer, tell us what your ideal team should looks like.

What our clients Say

Real agencies. Real results.

Agency owners on what changed when they plugged in. Watch the full playlist on YouTube.

I built the systems because I had to.

I started my marketing agency in Pakistan in 2022, sold digital marketing to US-based SMBs, and multiple times closed at $10K+/mo without running a single paid ad.

Along the way I hired the wrong people, lost deals from slow follow-up, and rebuilt the same workflows until they ran without me. Every system we offer came from breaking something first.

Today, other agency owners plug into what I already built, so they skip the part where everything falls apart first.

Skip years of figuring it out.

The systems are already built. The call is free. No deck, no pressure, just 30 minutes to figure out what your agency actually needs next.

Frequently Asked Questions

What roles can I hire through Mad Outsourcing?

Literally anything you can describe in a job role, however most of our clients hire Software Developers, Web Designers, Cold Callers, SEO Specialists, Media Buyers, and VA / Client Success Managers. If you need a role not listed, reach out and we will tell you honestly whether we can source it.

What does "agency-trained" actually mean?

It means the staff we place have experience working inside agencies — not just freelance gigs. They understand revision cycles, client communication standards, delivery timelines, and how to operate inside someone else’s workflow without constant hand-holding.

How is this different from hiring on Upwork or Fiverr?

Three key differences. First, ‘exclusivity;’, a freelancer is working for multiple clients at once; a Dedicated Specialist is yours only. Second, ‘training;’, our people understand agency workflows, client communication, and delivery cycles. Most Upwork freelancers are optimising for their own rating, not your agency’s standards. Third, ‘consistency;’ you are not re-briefing someone new every few months.

What's the minimum commitment?

We have 4-weeks contracts. You either hire someone for 20 hours a week or 40 hours a week. You can scale up or wind down with 2-week notice. No long-term lock-in.

What hours do the staff work?

This is agreed during onboarding based on your timezone and working hours. Most placements are flexible and can align with US, UK, or Australian business hours.

What tools do they use?

Yours. They adapt to your existing stack — whether that is Asana, Trello, Slack, ClickUp, or anything else. We do not force a specific toolset.

Is there a setup or placement fee?

No setup fee. You pay the 4-weeks rate. That’s it.

What if the hire is not the right fit?

Our matching process is designed to minimise this, so before you make a hiring decision about any staff, you interview them to ensure they are the right fit. Even after that in case the resource doesn’t perform as per your standard in the future, we will not leave you stuck with someone who is not working out.

How part-time or full-time can the arrangement be?

Fully flexible. Some clients hire for 20 hours a week, others for full-time 40-hour weeks. You decide based on workload and budget.

How do I get started?

Book a free 30-minute call. We will understand your current delivery setup, identify what role makes the most sense to add first, and match you accordingly.

Can I hire more than one Dedicated Specialist?

Absolutely. Many agencies start with one specialist and add a second or third once they see how it works. A developer and a project manager, for example, is a combination several of our clients run. Each additional specialist is an independent engagement at the same monthly rate structure.

What if I need to pause or cancel?

Cancel 2 weeks before your next billing date with no penalty and no fees. There are no long-term commitments built into this model. We want you to stay because the value is clear, not because you are contractually obligated.

What exactly do I receive each month?What exactly do I receive each month?

A Google Sheet updated with 200–400 opted-in leads from US & Canada, businesses that have actively requested agency services including web design, SEO, social media management, development, and more. Each lead includes contact details, the service they’re looking for and some basic details about their goals and challenges to get context.

How fresh are the leads when I receive them?

All leads are sourced and delivered within a few minutes to a few hours of being posted. We do not send you weeks-old contacts. The faster you reach out after receiving a lead, the better your chances of being first in their inbox.

How do I receive the leads, what does delivery look like?

Leads are delivered to a shared Google Sheet updated Monday through Friday. Each entry includes the business name, contact details, service requested, source platform, and location. You access it the same way every day, no new apps, no dashboards, no complexity.

Are these cold leads, or have they actually shown interest?

Every lead in your sheet has posted a public request for agency services on a platform like Bark.com, Upwork, LinkedIn, or Facebook. They raised their hands first. You are not cold-calling strangers, you are responding to people who are actively looking for help right now.

How do I receive the leads, what does delivery look like?

Leads are delivered to a shared Google Sheet updated Monday through Friday. Each entry includes the business name, contact details, service requested, source platform, and location. You access it the same way every day, no new apps, no dashboards, no complexity.

What industries or niches are covered?

The leads span a wide range of SMBs looking for marketing and digital services, web design, SEO, social media, development, video, animation, and more.

How quickly do leads start coming in?

Onboarding takes 1 business day. After that, leads are delivered on a regular basis from Monday to Friday for the following 4 weeks directly to your Google Sheet.

Do I need to do any outreach myself?

The Lead Infrastructure service delivers the leads. Calling and qualifying them is on you, unless you also add our Outreach Assistants service, in which case we handle that layer too.

Can I pause or cancel?

4-week cycle subscription. No lock-in beyond the active cycle. Due to the nature of the service, there is no cancellation once a cycle has started.

What regions can I get leads from?

We currently serve four markets: United States, Canada (bundled as one region), United Kingdom, and Australia. Each region is available as a separate subscription at $999/4-weeks. Running multiple regions? Get in touch and we will work out a combined rate.

© 2026 Mad Outsourcing. All rights reserved.

Mad Outsourcing is a Shariah-compliant agency. We do not work with businesses in alcohol, gambling, adult entertainment, or any industry that conflicts with Islamic values. All client engagements are screened at intake.